KENNETH A JENSEN
TV SPOTS
As a part of my involvement with the IBM Interactive Experience group, which among many other things are responsible for the work that IBM does as a part of the sponsorship for a number of high-profile sports events, I have had a chance to provide the information required for TV spots related to the projects that I have worked on.
These include my deep involvement in the analytics of the data from the four major tennis tournaments and work that I have completed in connection with the Masters golf tournament at Augusta National.
SERENA WILLIAMS, DOMINIC COOPER, AND TENNIS
Can your cloud help you compete?
2014
Dominic Cooper is featured in this TV spot and talking about how the US Open tennis tournament is analyzing 41 million data points to uncover the Keys to the Match and is running on the IBM Cloud.
Dominic Cooper is probably best known for his role as the young Howard Stark in Captain America: The First Avenger and as the protagonist of the current TV show Preacher on AMC.
Serena Williams + IBM Watson on performance
January 2016
Watson tells Serena Williams that, when down a point, she serves an ace 5.8x more than other top players. This information was derived from the data collected at the four major tennis tournaments that also make up the foundation of the Keys to the Match.
ESPN's introduction to the IBM Insights
June 2012
Narrated by ESPN's Tom Rinaldi, this is the introduction to the IBM Insights when the solution was first introduced to the viewers during the second week of the 2012 Wimbledon tournament.
I worked with ESPN's production team to author the narration of the introduction to ensure that it accurately reflected my work.
TOM WATSON AT THE MASTERS GOLF TOURNAMENT
Leading up to Tom Watson's last appearance at the Masters golf tournament in the spring of 2016, we produced a series of TV spots that featured the retiring Tom Watson in conversation with IBM Watson. The information in the spots is primarily based on a lengthy interview with Tom Watson to get his perspective on what made him successful and on his thoughts on the influence of data collection and analysis in the sport.
Tom Watson + IBM Watson on the Weather
April 2016
A recurring theme in the interview was Tom Watson's belief that he has an advantage in poor weather over most of the other professional players.
When examining the data from Tom Watson's performances at the Masters, I found that he excelled in poor weather conditions, such as wind and rain. The factoid delivered by IBM Watson about Tom Watson playing 1.2 strokes better than others in poor weather came directly from my work and was based on a regression analysis of his performance compared to the rest of the field.
Tom Watson + IBM Watson on the Future
April 2016
This spot is mostly of a nostalgic nature and setting up a future where IBM Watson will be used more extensively in golf and other professional sports.