KENNETH A JENSEN
Achieving business transformation with predictive analytics
IBM Corp. (August 2015)
I was featured in one of a series of commercial spots used for a global online campaign in 2015 to promote the use of predictive analytics and data science.
I worked closely with the agency to provide input for the script and ensured that the language was my own and reflected my experiences.
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Wimbledon 2012: A look at how the IBM SlamTracker works
Live@Wimbledon (July 2012)
Interview by presenter Rob Walker during The Championships (better known as Wimbledon) in 2012. Recorded while I was onsite at the All England Lawn Tennis and Croquet Club (AELTC) to support both the IBM online presence and the ESPN broadcasting team, I explain the fundamentals of the data-based Keys to the Match.
Keys to the Match: Big data and analytics powering predictions
Talking Big Data at IBM (June 4, 2013)
Discussion between myself and David Pitman from IBM Big Data recorded prior to the Roland Garros tennis tournament (also known as the French Open) in 2013. We discuss how the Keys to the Match was developed, how ESPN is using the results in their live broadcasts from the tournaments as the IBM Insights, and how the same techniques and algorithms are applied to business problems.
BEST PRACTICES
USE BALANCING TO PRODUCE MORE RELEVANT MODELS AND DATA RESULTS
IBM Big Data and Analytics (September 19, 2016)
Describes how to evaluate different methods and levels of balancing to achieve different business objectives. It describes how to implement balancing using IBM SPSS Modeler.
The article earned the IBM Eminence & Excellence Award.
TENNIS ANALYTICS
In tennis, is it an advantage to serve first?
IBM Big Data and Analytics (January 16, 2014)
It is believed by many that there is an advantage to be serving in the first game of a set and, in particular, in the deciding set of a match. It supposedly gives the player a chance to easily get ahead and puts the pressure on the opponent, who is left to play catch-up throughout the set. It sounds compelling, but can it be supported by the rich data that is now available from the professional tennis tournaments?
The data story behind the "Keys to the Match"
IBM Big Data and Analytics (August 30, 2013)
Explores how the different playing surfaces between Wimbledon - which is played on grass - and the US Open - which is played on hard court - changes the way the game is played and how this is reflected in the statistics gathered by IBM. It is described how the differences between the two tournaments influence the "Keys to the Match" and the style of the individual players.
"Keys to the Match" infographic
IBM Big Data and Analytics (August 2013)
This infographic breaks down some of the numbers involved in the "Keys to the Match" and showcases the complexity of the solution as well as the volumes of data required to arrive at the insights that are published as the output of the solution.
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Breaking down Tom Watson's performance the Masters
IBM Corp. and Augusta National (April 2016)
During the analysis of the Masters data we found a large number of interesting facts about how Tom Watson played compared to his peers and what made him successful at the Masters.
Since we could not fit all of the details into the brief TV spots, we created an infographic that was able to address a few more of the remarkable statistics that we uncovered and included additional details.
